DC FieldValueLanguage
dc.contributor.authorYannas, Prodromos-
dc.contributor.authorTriantafillidou, Amalia-
dc.date.accessioned2024-05-28T12:06:10Z-
dc.date.available2024-05-28T12:06:10Z-
dc.date.issued2020-05-01-
dc.identifierscopus-85078512071-
dc.identifier.issn07475632-
dc.identifier.other85078512071-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2479-
dc.description.abstractUsing a 3 × 4 between-subjects experiment, the present study delineates the effects of social media platforms (Facebook, Twitter, and Instagram) and image restoration strategies (denial, reduction of offensiveness, corrective action, and mortification) on post-crisis reputation evaluations, positive social media engagement, and offline behavioral intentions, in the context of a fictitious hotel company facing a racially charged crisis. The results indicate that Twitter was more effective than Facebook and Instagram in terms of restoring a company's post-crisis reputation, triggering positive social media engagement with the message, and enhancing the offline behavioral intentions of users. Irrespective of the social media platform on which the message was disseminated, corrective action proved to be the most engaging strategy, triggering more online reactions such as likes, shares, and positive comments. This study also sheds light on the interplay between the dependent variables (post-crisis reputation, positive social media engagement, and offline behavioral intentions) and social media usage frequency. Important implications for crisis managers facing racially charged crisis are derived.en_US
dc.language.isoenen_US
dc.relation.ispartofComputers in Human Behavioren_US
dc.subjectCrisis communicationen_US
dc.subjectFacebooken_US
dc.subjectImage restoration strategiesen_US
dc.subjectInstagramen_US
dc.subjectRacially charged crisisen_US
dc.subjectSocial mediaen_US
dc.subjectTwitteren_US
dc.titleSocial media crisis communication in racially charged crises: Exploring the effects of social media and image restoration strategiesen_US
dc.typeArticleen_US
dc.identifier.doi10.1016/j.chb.2020.106269en_US
dc.identifier.scopus2-s2.0-85078512071-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume106en_US
dc.linkhttps://www.scopus.com/record/display.uri?eid=2-s2.0-85078512071&origin=inward&txGid=ff43104882a5f0d3d022a6c2d56c3b2aen_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-9286-7135-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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