DC FieldValueLanguage
dc.contributor.authorYannas, Prodromos-
dc.contributor.authorTriantafillidou, Amalia-
dc.date.accessioned2024-05-28T12:20:57Z-
dc.date.available2024-05-28T12:20:57Z-
dc.date.issued2014-12-01-
dc.identifierscopus-84919482871-
dc.identifier.issn03638111-
dc.identifier.other84919482871-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2482-
dc.description.abstractThe present study investigates the extent to which PR agencies in Greece incorporate new media platforms in their clients' campaigns. Moreover, PR consultants' views about the benefits associated with social media usage in PR are also assessed. Based on a sample of 81 PR agencies, results indicate that integration of digital media in the clients' communication campaigns is widespread. Popular online tactics used by Greek PR agencies are related to social media platforms (e.g., Facebook), websites and viral campaigns. Moreover, executives of the Greek PR firms have acknowledged the new roles of digital media in practicing public relations for their clients, conducting research and managing effectively corporate reputation.en_US
dc.language.isoenen_US
dc.relation.ispartofPublic Relations Reviewen_US
dc.subjectDigital mediaen_US
dc.subjectGreeceen_US
dc.subjectPerceived benefitsen_US
dc.subjectPR 2.0en_US
dc.subjectPR agenciesen_US
dc.titleHow public relations agencies in Greece respond to digital trendsen_US
dc.typeArticleen_US
dc.identifier.doi10.1016/j.pubrev.2014.09.004en_US
dc.identifier.scopus2-s2.0-84919482871-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume40en_US
dc.relation.issue5en_US
dc.identifier.spage815en_US
dc.identifier.epage817en_US
dc.linkhttps://www.scopus.com/record/display.uri?eid=2-s2.0-84919482871&origin=inward&txGid=29cf85559e434c218038b6a0aeb8273een_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-9286-7135-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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