DC FieldValueLanguage
dc.contributor.authorYannas, Prodromos-
dc.contributor.authorLappas, Georgios-
dc.contributor.authorChatzopoulos, Stavros-
dc.date.accessioned2024-05-28T13:02:30Z-
dc.date.available2024-05-28T13:02:30Z-
dc.date.issued2008-12-01-
dc.identifierscopus-65749191858-
dc.identifier.issn15377865-
dc.identifier.issn15377857-
dc.identifier.other65749191858-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2486-
dc.description.abstractUnlike other media, the Internet is the most democratic medium of political marketing, offering equality to all political candidates irrespective of their finances, their political power, and their political careers. This study investigates Web use by candidates during their campaign in the 2004 Greek national elections. The use of the Web by candidates is explored according to a number of factors such as political affiliation, geographical region, gender, and political experience of candidates. In addition, the use of the Web is investigated via a content analysis of the candidates' Web pages. This study shows that Web use is related to political experience. Although more politicians are using the Web, limited use of interactivity and multimedia techniques reveals that Web candidates have not taken advantage of the Internet's potential as a political marketing tool.en_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Political Marketingen_US
dc.subjectE-campaignen_US
dc.subjectE-democracyen_US
dc.subjectE-electionsen_US
dc.subjectPolitical communicationen_US
dc.subjectPolitical marketingen_US
dc.subjectWeb candidatesen_US
dc.titleParliamentary candidates running on the web for the 2004 Greek national electionsen_US
dc.typeArticleen_US
dc.identifier.doi10.1080/15377850802008327en_US
dc.identifier.scopus2-s2.0-65749191858-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume7en_US
dc.relation.issue3-4en_US
dc.identifier.spage256en_US
dc.identifier.epage277en_US
dc.linkhttps://www.scopus.com/record/display.uri?eid=2-s2.0-65749191858&origin=inward&txGid=e6f01e0842d491df59f2b480287f84fden_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-9286-7135-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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