DC FieldValueLanguage
dc.contributor.authorGiovanis, Apostolos-
dc.contributor.authorBinioris, Spyridon-
dc.contributor.authorPolychronopoulos, George-
dc.date.accessioned2024-06-07T09:34:37Z-
dc.date.available2024-06-07T09:34:37Z-
dc.date.issued2012-04-27-
dc.identifierscopus-84887604451-
dc.identifier.issn1758888X-
dc.identifier.issn14502194-
dc.identifier.other84887604451-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2501-
dc.description.abstractPurpose - This paper presents an extended technology acceptance model (TAM) with concepts from the innovation diffusion theory (IDT) and customers’ perceived risk, aiming to examine the factors affecting Greek customers’ intentions to adopt internet banking services. Furthermore, several individual differences are examined, with respect to their impact on the formation of customers’ attitude about the pros and cons of the new technology. Design/methodology/approach - Based on an empirical study including off-line banking customers that are familiar with the internet, the authors validate a causal model linking the constructs of the proposed service’s compatibility, perceived ease of use, perceived usefulness, perceived security and privacy risk, customers’ demographics and IT competences, with customers’ intentions to adopt internet banking services in the future. Partial least squares procedure was used to analyze 212 cases collected from residential customers via personal interviews using a properly designed questionnaire. Findings - The results indicated that service compatibility is the key factor, which mostly shapes customers’ behavioural intentions toward internet banking adoption, followed by TAM constructs and perceived risk elements. Moreover, TAM and perceived security and privacy risk constructs partially mediate the relationships between compatibility and customers’ behavioural intentions, while perceived usefulness partially mediates the relationship between perceived ease of use and customers’ intentions. Finally, in terms of the impact of individual differences on customers’ beliefs about internet banking compatibility, value and risk elements, younger, mostly male customers, with adequate previous IT experience who find themselves to be compatible with the new service, are a more promising target group to use internet banking, as an alternative channel to perform their financial transactions in the future. Originality/value - This study explores the influence of an extended TAM model factors on internet banking adaptation behaviour of Greek customers. The proposed model has never been used in the internet banking context and could be utilised to provide a solid theoretical foundation of the internet banking acceptance case.en_US
dc.language.isoenen_US
dc.relation.ispartofEuroMed Journal of Businessen_US
dc.subjectDiffusion of innovationen_US
dc.subjectGreeceen_US
dc.subjectInternet bankingen_US
dc.subjectNew product adoptionen_US
dc.subjectPartial least squaresen_US
dc.subjectPerceived risken_US
dc.subjectTechnology acceptance modelen_US
dc.subjectUser studiesen_US
dc.subjectVirtual bankingen_US
dc.titleAn extension of TAM model with IDT and security/privacy risk in the adoption of internet banking services in Greeceen_US
dc.typeArticleen_US
dc.identifier.doi10.1108/14502191211225365en_US
dc.identifier.scopus2-s2.0-84887604451-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume7en_US
dc.relation.issue1en_US
dc.identifier.spage24en_US
dc.identifier.epage53en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-1028-146X-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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