DC FieldValueLanguage
dc.contributor.authorYannas, Prodromos-
dc.contributor.authorTriantafillidou, Amalia-
dc.date.accessioned2024-06-13T06:14:38Z-
dc.date.available2024-06-13T06:14:38Z-
dc.date.issued2022-06-29-
dc.identifiergoogle_scholar-mb0wcdgAAAAJ:r0BpntZqJG4C-
dc.identifier.issn1753-0296-
dc.identifier.othermb0wcdgAAAAJ:r0BpntZqJG4C-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2535-
dc.description.abstractThe purpose of the study is to empirically examine the practice of public relations in Greece and assess the extent to which practitioners strategically manage and contribute to the strategic management of organizations. Moreover, the study aims to reveal differences in the public relations practices across various industry sectors. Towards this end, an online survey was conducted to examine the views of 75 public relations practitioners from various business sectors in Greece. Findings indicate that most of the public relations functions examined exhibit a considerable amount of strategic focus as practitioners participate in the strategic management processes of organizations and have a say in senior management although their input is far from strategic. Moreover, they support the organizational strategy by practising two-way asymmetrical models, focusing on positive publicity, and marketing communications and employing prescriptive communication strategies. Nonetheless, they do not engage to a great extent in formal and informal research, active listening, and outcome evaluation. Thus, public relations practitioners in Greece support organizational goals and enterprise strategy by acting as strategic advisors of the senior management and operational supporters through the implementation of communication strategies. The low response rate of the survey limits the generalizability of the findings of our study, which aims to provide preliminary insights about the under researched Greek practice of public relations. The originality of the study stems from the alternative measurement tools proposed to evaluate strategic public relations and the emphasis on cross-sectional analysis.en_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of Business Science & Applied Managementen_US
dc.sourceInternational Journal of Business Science & Applied Management 17 (2), 2022-
dc.subjectPublic relationsen_US
dc.subjectGreeceen_US
dc.subjectIndustry sectorsen_US
dc.subjectStrategic managementen_US
dc.subjectStrategic communicationen_US
dc.subjectPractitionersen_US
dc.titleStrategic Involvement without Strategic Input: An Empirical Analysis of the Practice of Public Relations in Greece.en_US
dc.typeArticleen_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume17en_US
dc.relation.issue2en_US
dc.identifier.spage16en_US
dc.identifier.epage33en_US
dc.linkhttps://www.business-and-management.org/papers/strategic-involvement-without-strategic-input-an-empirical-analysis-of-the-practice-of-public-relations-in-greece/162/en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-9286-7135-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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