DC FieldValueLanguage
dc.contributor.authorYannas, Prodromos-
dc.contributor.authorLappas, Georgios-
dc.contributor.authorTriantafillidou, Amalia-
dc.contributor.authorKleftodimos, Alexandros-
dc.contributor.authorVasileiadou, Olga-
dc.contributor.authorKavada, Anastasia-
dc.date.accessioned2024-06-13T06:53:28Z-
dc.date.available2024-06-13T06:53:28Z-
dc.date.issued2016-03-01-
dc.identifierscopus-84975250743-
dc.identifier.issn09486968-
dc.identifier.issn0948695X-
dc.identifier.other84975250743-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2539-
dc.description.abstractThe purpose of this study is to examine the use of social media such as Facebook, Twitter, and YouTube by candidates running for the 2014 Greek Municipal Elections by addressing the following questions: (1) which factors affect social media adoption by municipal candidates?, and (2) whether social media usage along with the popularity of candidates’ social media pages influence candidates’ vote share. Results indicate that social media are not very popular campaigning tools among municipal candidates in Greece. This implies that Greek candidates still rely on traditional ways to lure their voters. Furthermore, findings reveal that candidates running in large municipalities are more likely to utilize social media (i.e., Facebook, Twitter, and YouTube) as means of political marketing. In addition, challengers seem to prefer Facebook and Twitter as campaign tools while males tend to focus on YouTube to attract voters. Despite the low adoption rate, results suggest that candidates who made use of social media won more votes compared to candidates who were not social media users. Moreover, it was found that a candidate’s Facebook page and YouTube channel popularity are good indicators of the candidate’s vote share.en_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Universal Computer Scienceen_US
dc.subjectFacebooken_US
dc.subjectGreek municipal electionsen_US
dc.subjectPolitical marketing strategyen_US
dc.subjectQuantitative analysisen_US
dc.subjectSocial mediaen_US
dc.subjectSocial media popularityen_US
dc.subjectTwitteren_US
dc.subjectVote shareen_US
dc.subjectYoutubeen_US
dc.titleSocial media battles: Their impact during the 2014 Greek municipal electionsen_US
dc.typeArticleen_US
dc.identifier.doi10.3217/jucs-022-03-0375en_US
dc.identifier.scopus2-s2.0-84975250743-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume22en_US
dc.relation.issue3en_US
dc.identifier.spage375en_US
dc.identifier.epage393en_US
dc.linkhttps://www.scopus.com/record/display.uri?eid=2-s2.0-84975250743&origin=inward&txGid=fc877bd0997381a2c9f404728c636de4en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-9286-7135-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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