DC FieldValueLanguage
dc.contributor.authorSahinidis, Alexandros-
dc.contributor.authorXanthopoulou, Panagiota-
dc.contributor.authorStremmenou, Katerina-
dc.date.accessioned2024-06-21T12:51:14Z-
dc.date.available2024-06-21T12:51:14Z-
dc.date.issued2022-
dc.identifiergoogle_scholar-0MEijp0AAAAJ:maZDTaKrznsC-
dc.identifier.issn1857-7431-
dc.identifier.other0MEijp0AAAAJ:maZDTaKrznsC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2568-
dc.description.abstractThe present study aims to investigate the impact of Corporate Social Responsibility on consumers’ preferences and loyalty in the banking sector. The researchers examined the main concepts associated with CSR and how it is related to the choice and the retention of customers to a specific bank. Qualitative research was implemented by the use of semi-structured interviews with 67 individuals. The purpose of the research was to analyze the extent to which CSR actions affect customers’ choices and loyalty to a bank. The main conclusions that emerged are that although the satisfaction and commitment, as well as the positive perception of consumers, depend on the trust created by the banks, customers in Greece still believe that the CSR actions implemented by banks only contribute to the increase in their organizational profits through the improved corporate reputation and recognition, and thus CSR has not a significant impact on customers’ attraction and loyalty. Finally, it became clear that one of the major problems in the banking sector is the lack of public confidence in the way banks operate and the special role they play in modern societies.en_US
dc.language.isoenen_US
dc.publisherESJ Social Sciencesen_US
dc.relation.ispartofEuropean Scientific Journal (ESJ)en_US
dc.sourceEuropean Scientific Journal (ESJ) 1 (2), 255-377, 2022-
dc.subjectCorporate social responsibilityen_US
dc.subjectCustomer loyaltyen_US
dc.subjectConsumer behavioren_US
dc.subjectBanking industryen_US
dc.titleConsumer Responses to CSR in Greek Banking Sector: Does CSR Really Matter?en_US
dc.typeArticleen_US
dc.identifier.doi10.19044/esj.2022.v18n22p255en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume18en_US
dc.relation.issue22en_US
dc.identifier.spage255en_US
dc.identifier.epage277en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-7564-5813-
crisitem.author.orcid0000-0003-2503-3901-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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