DC FieldValueLanguage
dc.contributor.authorYannas, Prodromos-
dc.date.accessioned2024-06-24T13:54:11Z-
dc.date.available2024-06-24T13:54:11Z-
dc.date.issued2010-
dc.identifiergoogle_scholar-mb0wcdgAAAAJ:_kc_bZDykSQC-
dc.identifier.issn1818-7668-
dc.identifier.othermb0wcdgAAAAJ:_kc_bZDykSQC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2572-
dc.description.abstractPolitical marketing’s evolution owes much to the contributions of Anglo-American scholars from the discipline of marketing. These contributions have been based on liberal understandings of democracy and have adopted a positivist epistemology. Notwithstanding the progress achieved thus far, the evolution has been one-sided, drawing mainly from the marketing literature without keeping up to date with literature in political science on democratic theory. The article urges scholars to seriously engage with the texts of political theory scholars on democracy. It argues that political marketing stands to benefit from identifying the major shortcomings of both the liberal interest group and the deliberative models of democracy. This article proposes that I.M. Young’s version of communicative democracy warrants serious attention by political marketing scholars both for the theoretical insights it offers and for opening new paths for research.en_US
dc.language.isoenen_US
dc.publisherCentral European University (CEU)-Center for Policy Studiesen_US
dc.relation.ispartofCEU Political Science Journalen_US
dc.sourceCEU Political Science Journal, 238-254, 2010-
dc.subjectPolitical Marketingen_US
dc.subjectLiberal Models of Democracyen_US
dc.subjectCommunicative Democracyen_US
dc.titleThe encounter of political marketing with different versions of democracyen_US
dc.typeArticleen_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.issue02en_US
dc.identifier.spage238en_US
dc.identifier.epage254en_US
dc.linkhttps://www.ceeol.com/search/article-detail?id=238922en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.grantfulltextnone-
item.cerifentitytypePublications-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.languageiso639-1en-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-9286-7135-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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