DC FieldValueLanguage
dc.contributor.authorDrivas, Ioannis-
dc.contributor.authorVraimaki, Eftichia-
dc.date.accessioned2024-10-08T13:29:16Z-
dc.date.available2024-10-08T13:29:16Z-
dc.date.issued2024-09-
dc.identifier.issn1879-1999-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2790-
dc.description.abstractIn the ever-evolving social media landscape, Instagram has transcended from a mere image-sharing platform to a dynamic space for academic libraries to engage with their communities. Following the increased utilization of this platform, several studies have tried to unravel the interplay between nuanced content aspects and follower engagement, but the results are cursory and contradicting. Aiming to address these shortcomings, we conducted an in-depth analysis of 1681 posts from 120 academic libraries' Instagram profiles worldwide to explore the following: content volume and posting frequency; qualitative content aspects such as post categories, characters length, hashtags usage, emojis frequency, and post types; and possible correlations between these content aspects and follower post interaction rates. Our findings uncovered notable disparities in interaction rates among 14 distinct post categories, with content structure characteristics showing minimal influence on these rates. By shedding light on the association between aspects of content structure and follower interaction, the study contributes to the development and optimization of academic libraries' social media strategy, policy redefinition, staff knowledge and practical skills improvement to manage social media, while also opening new research avenues in Instagram utilization in the academic library context.en_US
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.relation.ispartofThe Journal of Academic Librarianshipen_US
dc.subjectAcademic librariesen_US
dc.subjectSocial mediaen_US
dc.subjectAnalyticsen_US
dc.subjectInstagramen_US
dc.subjectEngagementen_US
dc.subjectInteractionen_US
dc.subjectContent strategyen_US
dc.titleUnveiling the feed: Academic libraries' instagram unpackeden_US
dc.typeArticleen_US
dc.identifier.doi10.1016/j.acalib.2024.102924en_US
dc.relation.deptDepartment of Archival, Library and Information Studiesen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume50en_US
dc.relation.issue5en_US
dc.linkhttps://www.sciencedirect.com/science/article/pii/S0099133324000855?via%3Dihuben_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.languageiso639-1en-
item.grantfulltextnone-
item.cerifentitytypePublications-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Archival, Library and Information Studies-
crisitem.author.deptDepartment of Archival, Library and Information Studies-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-2407-9502-
crisitem.author.orcid0000-0002-3393-2926-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.journal.publisherElsevier-
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