DC FieldValueLanguage
dc.contributor.authorVraimaki, Eftichia-
dc.contributor.authorBriana, Maria-
dc.contributor.authorKoloniari, Maria-
dc.contributor.authorTakatoglou, Alkmini-
dc.date.accessioned2024-10-09T11:44:01Z-
dc.date.available2024-10-09T11:44:01Z-
dc.date.issued2023-12-31-
dc.identifier.issn2623-4629-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2800-
dc.description.abstractPurpose - Libraries worldwide are struggling with issues of relevance and necessity. Despite substantial transformations, especially due to the COVID-19 pandemic, their services often fail to meet users' needs or remain largely unknown to the public. This study aims to examine the attitudes, activities, challenges, and competencies related to marketing among Greek library professionals to enhance the relevance, visibility, and sustainability of their libraries. Design/methodology/approach – This research involves surveying Greek library professionals to gather data on their perceptions and practices regarding marketing. Using a quantitative research design, the study evaluates their recognition of marketing's importance, self-assessed marketing skills, and the extent of marketing activities and planning in their libraries. Findings - The findings reveal that while library professionals acknowledge the importance of marketing and believe they possess the necessary skills to promote their collections and services, there is a significant lack of prioritization and investment in marketing from library management. Additionally, marketing efforts are often unplanned and sporadic. The study discusses the practical implications of these findings for leadership within libraries and the education provided in Library and Information Science (LIS) programs. Originality/value - This study provides valuable insights into the marketing practices and challenges faced by Greek library professionals. It underscores the need for better planning and investment in marketing initiatives and highlights the importance of integrating marketing education into LIS programs to prepare future librarians for these crucial tasks.en_US
dc.language.isoenen_US
dc.publisherUniversity of West Atticaen_US
dc.relation.ispartofInternational Journal on Integrated Information Managementen_US
dc.subjectLibrary marketingen_US
dc.subjectLibrary professionalsen_US
dc.subjectNew critical skillsen_US
dc.subjectRelevanceen_US
dc.subjectSustainabilityen_US
dc.subjectGreek librariesen_US
dc.titleMarketing for relevance, visibility, and sustainability: Exploring the views of Greek library professionalsen_US
dc.typeArticleen_US
dc.identifier.doi10.26265/jiim.v8i2.38071en_US
dc.relation.deptDepartment of Archival, Library and Information Studiesen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume8en_US
dc.relation.issue2en_US
dc.identifier.spage14en_US
dc.identifier.epage24en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Archival, Library and Information Studies-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-3393-2926-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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