DC FieldValueLanguage
dc.contributor.authorKavoura, Androniki-
dc.date.accessioned2024-12-16T13:01:53Z-
dc.date.available2024-12-16T13:01:53Z-
dc.date.issued2012-12-01-
dc.identifierscopus-84875011250-
dc.identifier.issn1098-304X-
dc.identifier.other84875011250-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2926-
dc.description.abstractThis article analyzes the role of the Greek Ministry of Culture in its capacity as the public sector agency responsible for managing heritage assets within Greece and its role in promoting national identity. The study examines the officially sanctioned promotional narrative for Greece's World Heritage listed sites. It focuses on visitors who are able to read the Greek language promotional materials that explain the educational programs offered at these sites. Through the use of interpretative phenomenological analysis, this qualitative research article argues that the promotion of worldrenowned sites has a strong social and political dimension. The official promotion of heritage by a state may project a symbolic sense of "imagining": with national identity within a multicultural and heterogeneous world. Theoretically, the article probes the phenomenon of official portrayals of a singular national identity within a multicultural society and the role played by heritage promotional materials in advancing the interests of the state. It is shown that as they are manifest in promotional material cultural values are not neutral. The mediating role of the promotional material for tourists may be used to promote a brand identity that is inclusive of multiculturalism and recognizes the "significant other," namely neighboring states, as potential beneficiaries and friends.en_US
dc.language.isoenen_US
dc.relation.ispartofTourism, Culture & Communicationen_US
dc.subjectBrand identityen_US
dc.subjectGreek official narrativeen_US
dc.subjectImagined communityen_US
dc.subjectPolitics of heritageen_US
dc.subjectWorld heritage listen_US
dc.titlePolitics of heritage promotion: branding the identity of the Greek stateen_US
dc.typeArticleen_US
dc.identifier.doi10.3727/109830413X13575858951086en_US
dc.identifier.scopus2-s2.0-84875011250-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume12en_US
dc.relation.issue2en_US
dc.identifier.spage69en_US
dc.identifier.epage83en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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