DC FieldValueLanguage
dc.contributor.authorKavoura, Androniki-
dc.contributor.authorBitsani, Evgenia-
dc.date.accessioned2024-12-16T13:41:53Z-
dc.date.available2024-12-16T13:41:53Z-
dc.date.issued2012-12-01-
dc.identifierscopus-84889687212-
dc.identifier.issn1790-8418-
dc.identifier.other84889687212-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2927-
dc.description.abstractThe paper examines the factors influencing visitors' preferences in the mountainous area of Nafpaktia, Greece and the implications for an advertising communication programme. The study is a survey and 500 respondents filled in a questionnaire. It describes visitors' characteristics, the research and the estimation of the number of visitors of the area, the description of the reasons of visiting the area, the duration of their stay and the research and analysis of their needs and expectations. The empirical work succeeds in making a theoretical and practical contribution to the way sustainable development presented for Nafpaktia, Greece can consist of a typical recourse for mountainous disadvantageous areas of the Mediterranean. Tourism management in mountainous regions may concentrate on the ways of attracting the visitors and mainly on accessibility, tourism infrastructure, preservation of natural beauty contrary to the hypothesis made that informative advertising promotional material locally, nationally and internationally is a necessity.en_US
dc.language.isoenen_US
dc.relation.ispartofTourismosen_US
dc.subjectAccessibility versus advertising and mountain tourismen_US
dc.subjectSustainable tourism developmenten_US
dc.titleAccessibility versus advertising for mountain tourism: the case of Nafpaktiaen_US
dc.typeArticleen_US
dc.identifier.doi10.26215/tourismos.v7i2.298en_US
dc.identifier.scopus2-s2.0-84889687212-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume7en_US
dc.relation.issue2en_US
dc.identifier.spage217en_US
dc.identifier.epage236en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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