DC FieldValueLanguage
dc.contributor.authorKavoura, Androniki-
dc.contributor.authorBitsani, Evgenia-
dc.date.accessioned2024-12-16T14:29:45Z-
dc.date.available2024-12-16T14:29:45Z-
dc.date.issued2013-01-01-
dc.identifierscopus-84889677494-
dc.identifier.issn1332-7461-
dc.identifier.other84889677494-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2928-
dc.description.abstractThe aim of this paper is to create an e-branding model which could also be applied for place branding in small central rural regions of Central Europe based on the innovative methodology of rural tour marketing. It was based and went beyond the European program of transnational cooperation, INTERREG IIIB CADSES. The region of Carinthia, Austria was set as a case study for the application of interrelating scientific theories of marketing, place branding and place identity in relation to and in connection with national identity. The paper succeeds in making a practical and theoretical contribution on the process of the creation of branding, which consists of a holistic approach of the management of every business operating in the region. Virtual reality was promoted since it may provide a direct and international impact via the creation of a virtual community appealing to a broad number of potential visitors. This latter, is the contribution of this paper since it proposes a model of creating e-branding, first applied to the virtual community; as the virtual space/time precedes the real one and is used to implement and succeed in the design of the rural marketing of the European research programme in this region.en_US
dc.language.isoenen_US
dc.relation.ispartofTourismen_US
dc.subjectAustriaen_US
dc.subjectCulinary tourismen_US
dc.subjectDestination e-brandingen_US
dc.subjectNational identityen_US
dc.subjectPlace e-brandingen_US
dc.subjectRural tour e-brand Carinthiaen_US
dc.subjectRural tourism marketingen_US
dc.titleE-branding of rural tourism in Carinthia, Austriaen_US
dc.typeArticleen_US
dc.identifier.scopus2-s2.0-84889677494-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume61en_US
dc.relation.issue3en_US
dc.identifier.spage289en_US
dc.identifier.epage312en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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