DC FieldValueLanguage
dc.contributor.authorKavoura, Androniki-
dc.contributor.authorBitsani, Evgenia-
dc.date.accessioned2024-12-18T12:46:45Z-
dc.date.available2024-12-18T12:46:45Z-
dc.date.issued2013-03-01-
dc.identifierscopus-84875583711-
dc.identifier.issn1750-6182-
dc.identifier.other84875583711-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2929-
dc.description.abstractPurpose: The purpose of this paper is to examine practices for the presentation of specific sites in Greece, and in particular the way the Acropolis, Greece, a World Heritage Site, is communicated at national, local, and international levels, seeking to identify the policy for the presentation of heritage in the specific venue with its historical and current developments. Design/methodology/approach: This study presents data collected from the analysis of archival documents and interviews with curators who offered the researchers ground to explain the purposes and reasons for the implementation of decisions related to the management of heritage following a case study design. Findings: The paper argues for the need of a critical approach towards the implementation of communication activities for many sites rather than the world-renowned ones. Issues that associate with the relationship of heritage with social aspects of the contemporary world receive little attention in the literature, let alone the masked political and economic implications that state governments often do not admit. The projection of the perceived distinct characteristics of a country, nationally and internationally, signifies the role that these properties may have when states present them at national level while retaining their international character. Originality/value: The article makes a theoretical and practical contribution to the way the marketing of heritage for the Acropolis can consist of a typical recourse for other sites in other areas and is associated with socio-economic and political implications.en_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of Culture, Tourism and Hospitality Researchen_US
dc.subjectAcropolisen_US
dc.subjectCuratorsen_US
dc.subjectGreeceen_US
dc.subjectHeritageen_US
dc.subjectMarketing communicationsen_US
dc.subjectMarketing strategyen_US
dc.titleManaging the World Heritage Site of the Acropolis, Greeceen_US
dc.typeArticleen_US
dc.identifier.doi10.1108/17506181311301363en_US
dc.identifier.scopus2-s2.0-84875583711-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume7en_US
dc.relation.issue1en_US
dc.identifier.spage58en_US
dc.identifier.epage67en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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