DC FieldValueLanguage
dc.contributor.authorKavoura, Androniki-
dc.contributor.authorStavrianea, Aikaterini-
dc.date.accessioned2024-12-18T14:33:48Z-
dc.date.available2024-12-18T14:33:48Z-
dc.date.issued2016-01-01-
dc.identifierscopus-85026437927-
dc.identifier.issn1790-8418-
dc.identifier.other85026437927-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2934-
dc.description.abstractThe paper examines the antecedents of visitors' attitudinal loyalty to a place, introducing the concepts of brand experiences and place identity that have not been conceptualized in the tourism context. The available literature on place identity, brand experiences, satisfaction and loyalty was reviewed, leading to this conceptual model. The paper discusses the use of brand experiences and place identity in the tourism sector in order to further enhance the knowledge of visitors' loyalty. This is an area, relatively understudied and not fully developedin the tourism sector. Brand experiences and place identity can be significant elements in explaining attitudinal loyalty in the tourism sector. The examination of their role can lead to important implications for marketers of a company or an organization, since it can provide a better understanding of the visitor's consumer behavior. This paper presents a conceptual model of visitors' loyalty incorporating place identity, place brand experiences and satisfaction as antecedents of loyalty, further enhancing our knowledge of visitors' loyalty. To date, no studies in the tourism context have attempted to conceptualize such a model.en_US
dc.language.isoenen_US
dc.relation.ispartofTourismosen_US
dc.subjectBrand experiencesen_US
dc.subjectLoyaltyen_US
dc.subjectPlace identityen_US
dc.subjectSatisfactionen_US
dc.subjectTourism marketinen_US
dc.titleA brand experiences' conceptual model for visitors' attitudinal loyaltyen_US
dc.typeArticleen_US
dc.identifier.scopus2-s2.0-85026437927-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume11en_US
dc.relation.issue4en_US
dc.identifier.spage1en_US
dc.identifier.epage21en_US
dc.linkhttps://tourismosjournal.aegean.gr/article/view/491en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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