DC FieldValueLanguage
dc.contributor.authorKavoura, Androniki-
dc.contributor.authorStavrianea, Aikaterini-
dc.date.accessioned2024-12-18T14:37:48Z-
dc.date.available2024-12-18T14:37:48Z-
dc.date.issued2015-09-07-
dc.identifierscopus-84940930733-
dc.identifier.issn1758-888X-
dc.identifier.issn1450-2194-
dc.identifier.other84940930733-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2935-
dc.description.abstractPurpose – The purpose of this paper is to examine visitors’ perceptions and relevant importance of social media when choosing a Mediterranean destination and also to explore the extent in which they believe it is important for them to belong to an online community with shared characteristics among its members. Design/methodology/approach – A stratified, based on nationality and gender, sample of 301 respondents of foreign arrivals of visitors in the Athens airport, Greece was collected in June and July 2014 based on the official Athens Airport Authorities Arrival Research. This is a partially exploratory research. Findings – Differences between age groups as far as the importance attributed to social media as sources of information about a tourism destination were found. The respondents, when using the internet for gathering information about a tourism Mediterranean destination, consider different online channels. Facebook is among the most important sources of information for them associated with the tourism destinations. Official web sites/blogs of the destination are the first source and photo sharing sites are the second most preferred source; sharing aesthetics of photos was found to contribute to the feeling of belonging to an on line travel community. Research limitations/implications – Further research will contribute to the development of greater understanding of the strategic approaches to social media and their use to promote a destination. Greek diaspora would be interesting to examine and geographical differences among groups. Practical implications – The paper denotes the importance for destination management organizations and companies, to fully employ the social media in their marketing efforts. Originality/value – The present study increases our understanding of the adoption of online and traditional communications in the visitor’s process for Athens, Greece, shedding light to the literature existing on the significance attributed to the online travel community belonging from visitors through sharing aesthetics of photos and associations of ideas based on age differences.en_US
dc.language.isoenen_US
dc.relation.ispartofEuroMed Journal of Businessen_US
dc.subjectConsumer-generated advertisingen_US
dc.subjectDestination marketingen_US
dc.subjectE-WOMen_US
dc.subjectFacebooken_US
dc.subjectOfficial tourism web sites/blogsen_US
dc.subjectOnline travel communitiesen_US
dc.titleThe importance of social media on holiday visitors’ choices – the case of Athens, Greeceen_US
dc.typeArticleen_US
dc.identifier.doi10.1108/EMJB-03-2015-0016en_US
dc.identifier.scopus2-s2.0-84940930733-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume10en_US
dc.relation.issue3en_US
dc.identifier.spage360en_US
dc.identifier.epage374en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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