DC FieldValueLanguage
dc.contributor.authorKavoura, Androniki-
dc.contributor.authorBitsani, Evgenia-
dc.date.accessioned2024-12-19T11:44:37Z-
dc.date.available2024-12-19T11:44:37Z-
dc.date.issued2014-08-25-
dc.identifiergoogle_scholar-ehunZ3gAAAAJ:KlAtU1dfN6UC-
dc.identifier.issn1877-0428-
dc.identifier.otherehunZ3gAAAAJ:KlAtU1dfN6UC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2936-
dc.description.abstractThe aim of the paper is the examination of the attitudes of the community, which incorporates the entrepreneurs of Istria, Croatia towards the promotion of rural and cultural tourism of the area and the examination of the factors, which formulate their attitudes. An isolated area as is Istria, would be expected that would be willing to open up itself to the world, to compete for tourism inflows and develop in a sustainable way since the region combines both cultural and natural elements as distinct characteristics. This research is part of a wider project called Rural Tour Marketing, which has the intention of promoting a model for the development of rural tourism, in sustainable and innovative ways and is applied in Central Eastern Europe to examine the host community's interest. Limited research has taken place in regard to the residents’attitudes on the promotion of tourism for this area. Residents filled in 350 questionnaires. It was found that residents who are also businessmen in the area are afraid that local culture is in danger to be distorted or destroyed due to tourism increase. It is suggested that partnerships and networks is a prerequisite for the acceptance of the sustainable tourist development of a community. The residents as part of the economic activity of the place need to be incorporated in the process of managing, communicating and advertising the region, realizing the benefits that may exist from such a process. By creating networks among the interested parties involved, the personal but also the common interest will be safeguarded and all activities will be more organized and coordinated.en_US
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.relation.ispartofProcedia-social and behavioral sciencesen_US
dc.sourceProcedia-Social and Behavioral Sciences 148, 362-369, 2014-
dc.subjectRural-cultural tourismen_US
dc.subjectIstria-Croatiaen_US
dc.subjectRural Tour methodologyen_US
dc.subjectTourism and entrepreneurshipen_US
dc.subjectSustainable tourismen_US
dc.subjectNetworksen_US
dc.subjectHost communityen_US
dc.titleHost perceptions of rural tour marketing to sustainable tourism in Central Eastern Europe. The case study of Istria, Croatiaen_US
dc.typeConference Paperen_US
dc.relation.conference2nd International Conference on Strategic Innovative Marketing (IC-SIM 2013), 13-17 September 2013, Prague, Czech Republicen_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume148en_US
dc.identifier.spage362en_US
dc.identifier.epage369en_US
dc.linkhttps://www.sciencedirect.com/science/article/pii/S1877042814039585en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsOpen Accessen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusnot verifieden_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeConference Paper-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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