DC FieldValueLanguage
dc.contributor.authorVos, Angeliki-
dc.contributor.authorGiannakopoulos, Georgios-
dc.contributor.authorMarinagi, Catherine-
dc.contributor.authorTrivellas, Panagiotis-
dc.contributor.authorEberhagen, Niclas-
dc.contributor.authorSkourlas, Christos-
dc.date.accessioned2023-10-16T14:26:57Z-
dc.date.available2023-10-16T14:26:57Z-
dc.date.issued2014-08-05-
dc.identifier.issn17588847-
dc.identifier.issn13287265-
dc.identifier.other84927523295-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/449-
dc.description.abstractPurpose – The purpose of this paper is to investigate risk reduction strategies in online shopping through the perspective of buyer’s trust. Design/methodology/approach – An explanatory research approach is adopted to identify cause-and-effect relationships between e-quality and customers’ loyalty, satisfaction and trust. This approach is accomplished through field research, which is based on a structured questionnaire that utilizes the E-S-QUAL tool, which is a multiple-item general scale for measuring electronic service quality. The sample is consisted of 92 e-buyers (consumers). Findings – The field research revealed that three e-quality dimensions, namely, ease of use, customization and assurance, e-scape and responsiveness, have significant positive effects on e-loyalty and e-satisfaction. Regarding e-trust, only customization and assurance exerts a significant positive effect. Research limitations/implications – The field research provides in-depth understanding of relationships among e-loyalty, e-satisfaction and e-trust. The majority of the respondents are young people living in Athens, Greece, highly educated, with a relative low monthly income. Originality/value – This study investigates how trust is affecting the consumers’ engagement to e-commerce, suggesting the appropriate security that should be taken to mitigate perceived risks. Reviewing security measures can help reduce risks of an e-company and simultaneously enforce the level of trust and customers’ intentions to buy.en_US
dc.language.isoenen_US
dc.publisherEmerald insighten_US
dc.relation.ispartofJournal of Systems and Information Technologyen_US
dc.subjectE-Commerceen_US
dc.subjectE-Trusten_US
dc.subjectOnline shoppingen_US
dc.subjectRisk reductionen_US
dc.titleElectronic service quality in online shopping and risk reduction strategiesen_US
dc.typeArticleen_US
dc.identifier.doi10.1108/JSIT-01-2014-0008en_US
dc.identifier.scopus2-s2.0-84927523295-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Archival, Library and Information Studiesen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume16en_US
dc.relation.issue3en_US
dc.identifier.spage170en_US
dc.identifier.epage186en_US
dc.linkhttps://www.emerald.com/insight/content/doi/10.1108/JSIT-01-2014-0008/full/htmlen_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeArticle-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Archival, Library and Information Studies-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-1659-3504-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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