DC FieldValueLanguage
dc.contributor.authorKoustas, Nikolaos-
dc.contributor.authorKyprianos, Konstantinos-
dc.contributor.authorKoulouris, Alexandros-
dc.contributor.authorVraimaki, Eftichia-
dc.date.accessioned2023-10-17T08:30:58Z-
dc.date.available2023-10-17T08:30:58Z-
dc.date.issued2019-12-23-
dc.identifier.othergqEzYFkAAAAJ:WF5omc3nYNoC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/473-
dc.description.abstractLibraries in Greece have lost much of their already limited funding due to the recent global economic crisis. It has therefore become necessary for them to seek alternative sources of income. One such strategy could be commercial advertising, which constitutes the renting of space within or outside the library or using the library’s website to place ads. However, an application of commercial advertising in libraries can trigger negative reactions from library patrons. In this context, the aim of this paper is to investigate stakeholders' views regarding the use of commercial advertising by Greek libraries, using a quantitative methodology. The results reveal that commercial advertising is considered as a profitable strategy for Greek libraries by both respondent groups, information professionals and users, alike.en_US
dc.language.isoenen_US
dc.relation.ispartofQualitative and Quantitative Methods in Librariesen_US
dc.sourceQualitative and Quantitative Methods in Libraries 8 (4), 447-456, 2019-
dc.subjectCommercial advertisingen_US
dc.subjectLibrariesen_US
dc.subjectLeadershipen_US
dc.subjectGreeceen_US
dc.subjectMarketingen_US
dc.titleCommercial advertising in Greek libraries: an alternative funding strategyen_US
dc.typeArticleen_US
dc.relation.deptDepartment of Archival, Library and Information Studiesen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.relation.volume8en_US
dc.relation.issue4en_US
dc.identifier.spage447en_US
dc.identifier.epage456en_US
dc.linkhttp://www.qqml-journal.net/index.php/qqml/article/view/579en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.countryGreeceen_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Archival, Library and Information Studies-
crisitem.author.deptDepartment of Archival, Library and Information Studies-
crisitem.author.deptDepartment of Archival, Library and Information Studies-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-2948-1269-
crisitem.author.orcid0000-0002-4011-2678-
crisitem.author.orcid0000-0002-3393-2926-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
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