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Avlonitis, George
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Issue Date
Type
Title
Author(s)
1-Jan-2012
Conference Paper
Assessing the Effectiveness of Industrial Print Ad Characteristics: Some Empirical Evidence
Rizomyliotis, Ioannis
Avlonitis, George
1-Jan-2007
Conference Paper
An exploratory study of the factors influencing the successful outcome of industrial print ad campaigns
Rizomyliotis, Ioannis
Avlonitis, George
1-Jan-2009
Conference Paper
Industrial Print Ad Characteristics and their Impact on Print Ad Effectiveness: Some Empirical Evidence
Rizomyliotis, Ioannis
Avlonitis, George
11-Sep-2015
Article
Marketing strategy decisions for brand extension success
Giovanis, Apostolos
Athanasopoulou, Pinelopi
Avlonitis, George
