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Contact Information

Full Name
Athanasopoulou, Pinelopi

Bibliometrics

Source h-index h5-index h10-index
Scopus
Google Scholar
Web of Science

Total Citations
SCOPUSTM

370
checked on Dec 22, 2024

Works indexed in
SCOPUSTM

11
checked on Dec 22, 2024

Publications
  • All
  • Articles
  • Conference Paper

Type

  • 13 Conference Paper
  • 11 Article

By language

  • 24 English
  • 24 en
  • 24 English

Author

  • 24 Athanasopoulou, Pinelopi
  • 24 Giovanis, Apostolos
  • 4 Tsoukatos, Evangelos
  • 2 Binioris, Spyridon
  • 2 Ioakimidis, Marilou
  • . next >

Subject

  • 11 Social Sciences
  • 4 Brand loyalty
  • 4 Customer loyalty
  • 3 Relationship quality
  • 3 Satisfaction
  • . next >

Date issued

  • 3 2020 - 2024
  • 21 2010 - 2019

Results 1-20 of 24 (Search time: 0.01 seconds).

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  • 2
Issue DateTypeTitleAuthor(s)
11-Jan-2023ArticleHow Are Guests Satisfied? Exploring the Asymmetric Effects of Hotel Service Attributes on Customer Satisfaction by Analyzing Online ReviewsGiovanis, Apostolos  Ioakimidis, Marilou  Athanasopoulou, Pinelopi 
21-Jan-2021ArticleThe Use of Social Media in the Marketing Strategy of Service FirmsGiovanis, Apostolos  Athanasopoulou, Pinelopi  Ioakimidis, Marilou 
31-Jan-2020Conference PaperAnalyzing the Brand Personality of AthensGiovanis, Apostolos  Binioris, Spyridon  Athanasopoulou, Pinelopi 
418-Jun-2019ArticleAdoption of mobile banking services: a comparative analysis of four competing theoretical modelsGiovanis, Apostolos  Assimakopoulos, Costas  Athanasopoulou, Pinelopi  Sarmaniotis, Christos 
512-Dec-2018ArticleUnderstanding lovemark brands dimensions and effect on brand loyalty in high-technology productsGiovanis, Apostolos  Athanasopoulou, Pinelopi 
61-Jul-2018Conference PaperAsymmetric effects of consumer generated content on customer satisfaction of hotel customersGiovanis, Apostolos  Athanasopoulou, Pinelopi 
71-Jul-2018Conference PaperThe nature of customer involvement in new service development: Current issues and future challengesGiovanis, Apostolos  Athanasopoulou, Pinelopi 
81-Jan-2018ArticleConsumer-brand relationships and brand loyalty in technology-mediated servicesGiovanis, Apostolos  Athanasopoulou, Pinelopi 
925-Sep-2017ArticleGen Y-ers’ brand loyalty drivers in emerging devicesGiovanis, Apostolos  Athanasopoulou, Pinelopi 
101-Sep-2017Conference PaperInvolving customers in new service development: past, present and futureGiovanis, Apostolos  Athanasopoulou, Pinelopi  Tsoukatos, Evangelos  Karounis, V. 
111-Jun-2017Conference PaperFactors influencing the adoption of m-banking in GreeceGiovanis, Apostolos  Athanasopoulou, Pinelopi 
121-Jan-2017Conference PaperConsumer-Brand Relationship Development Process in the Context of Online Booking Services: The Role of Cognitive and Affective DriversGiovanis, Apostolos  Athanasopoulou, Pinelopi  Mamalis, Spiridon 
131-Sep-2016Conference PaperDrivers of customer loyalty in fast fashion retailing: Do they vary across customers?Giovanis, Apostolos  Athanasopoulou, Pinelopi 
143-May-2016ArticleThe role of corporate image and switching barriers in the service evaluation process: evidence from the mobile telecommunications industryGiovanis, Apostolos  Tsoukatos, Evangelos  Athanasopoulou, Pinelopi 
151-Jan-2016Conference PaperThe effects of brand identity on loyalty in online retailing: the role of value, satisfaction, trust and commitmentGiovanis, Apostolos  Athanasopoulou, Pinelopi 
169-Nov-2015ArticleThe role of service fairness in the service quality – relationship quality – customer loyalty chain: An empirical studyGiovanis, Apostolos  Tsoukatos, Evangelos  Athanasopoulou, Pinelopi 
1711-Sep-2015ArticleMarketing strategy decisions for brand extension successGiovanis, Apostolos  Athanasopoulou, Pinelopi  Avlonitis, George 
181-Sep-2015Conference PaperThe role of social media in the marketing strategy of fitness centresGiovanis, Apostolos  Athanasopoulou, Pinelopi 
191-Jan-2015ArticleModelling the effect of respect and rapport on relationship quality and customer loyalty in high credence servicesGiovanis, Apostolos  Athanasopoulou, Pinelopi 
201-Jan-2015Conference PaperThe Impact of Consumer-Brand Relationships on Brand Loyalty: Evidence from the High-Tech Services ContextGiovanis, Apostolos  Athanasopoulou, Pinelopi 
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