The role of corporate image and switching barriers in the service evaluation process: evidence from the mobile telecommunications industry
Authors: Giovanis, Apostolos 
Tsoukatos, Evangelos 
Athanasopoulou, Pinelopi 
Issue Date: 3-May-2016
Journal: EuroMed Journal of Business 
Volume: 11
Issue: 1
Keywords: Behavioural intentions, Corporate image, Customer satisfaction, Perceived value, Service evaluation, Service quality
Abstract: 
Purpose – The purpose of this paper is to better predict customers’ behavioral intentions (BI) by developing and empirically testing an integrative conceptual framework that allows us to investigate the mediating role of corporate image (CI) and switching barriers (SB) in the interrelationships among service evaluation constructs (i.e. service quality (SQ), perceived value and customer satisfactio...
ISSN: 1758-888X
1450-2194
DOI: 10.1108/EMJB-01-2015-0002
URI: https://uniwacris.uniwa.gr/handle/3000/2459
Type: Article
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

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