Authors: | Giovanis, Apostolos Athanasopoulou, Pinelopi Mamalis, Spiridon |
Issue Date: | 1-Jan-2017 |
Conference: | 5th International Conference on Strategic Innovative Marketing (IC-SIM), 23-26 September 2016, Athens, Greece |
Book: | Strategic Innovative Marketing: Proceedings of 5th IC-SIM |
Series: | Springer Proceedings in Business and Economics |
Keywords: | Brand relationship quality, E-service quality, Online service brands, Self-image congruence |
Abstract: | The objective of this study is to propose a conceptual model that considers separately the cognitive and affective aspects of brand relationship quality in online services and investigate their mediation effects on the link between brand evidence (e-service quality; brand value, and self-image congruence) and brand loyalty. To test the proposed model, a survey of 971 customers of online booking pl... |
ISBN: | 9783319562872 |
ISSN: | 21987254 21987246 |
DOI: | 10.1007/978-3-319-56288-9_29 |
URI: | https://uniwacris.uniwa.gr/handle/3000/2546 |
Type: | Conference Paper |
Department: | Department of Business Administration |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου |
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