Adoption of mobile banking services: a comparative analysis of four competing theoretical models
Authors: Giovanis, Apostolos 
Assimakopoulos, Costas 
Athanasopoulou, Pinelopi 
Sarmaniotis, Christos 
Issue Date: 18-Jun-2019
Journal: International Journal of Bank Marketing 
Volume: 37
Issue: 5
Keywords: Innovation adoption models comparison, M-banking, Online consumer behaviour, Perceived risk, Technology-based services
Abstract: 
The purpose of this paper is to investigate which of four well-established theoretical models (i.e. technology acceptance model, theory of planned behavior, unified theory of acceptance and use of technology, decomposed theory of planned behavior (DTPB)) best explains potential users’ behavioral intentions to adopt mobile banking (MB) services.
Drawing on data from 931 potential users in Greece...
ISSN: 0265-2323
DOI: 10.1108/IJBM-08-2018-0200
URI: https://uniwacris.uniwa.gr/handle/3000/2522
Type: Article
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

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