Authors: | Giovanis, Apostolos Assimakopoulos, Costas Athanasopoulou, Pinelopi Sarmaniotis, Christos |
Issue Date: | 18-Jun-2019 |
Journal: | International Journal of Bank Marketing |
Volume: | 37 |
Issue: | 5 |
Keywords: | Innovation adoption models comparison, M-banking, Online consumer behaviour, Perceived risk, Technology-based services |
Abstract: | The purpose of this paper is to investigate which of four well-established theoretical models (i.e. technology acceptance model, theory of planned behavior, unified theory of acceptance and use of technology, decomposed theory of planned behavior (DTPB)) best explains potential users’ behavioral intentions to adopt mobile banking (MB) services. Drawing on data from 931 potential users in Greece... |
ISSN: | 0265-2323 |
DOI: | 10.1108/IJBM-08-2018-0200 |
URI: | https://uniwacris.uniwa.gr/handle/3000/2522 |
Type: | Article |
Department: | Department of Business Administration |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Articles / Άρθρα |
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