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Poulis, Nasos
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Issue Date
Type
Title
Author(s)
1-Jan-2017
Conference Paper
Responses to Tripadvisor Negative Online Reviews: Tackling the Effects of Negative WOM on Customer Based Brand Equity and Booking Intentions
Rizomyliotis, Ioannis
Konstantoulaki, Kleopatra
Poulis, Nasos
Carnevale, Paola
