Responses to Tripadvisor Negative Online Reviews: Tackling the Effects of Negative WOM on Customer Based Brand Equity and Booking Intentions
Authors: Rizomyliotis, Ioannis 
Konstantoulaki, Kleopatra 
Poulis, Nasos 
Carnevale, Paola 
Issue Date: 1-Jan-2017
Conference: 14th Ιnternational CIRCLE Conference "Creating and delivering value", 19-21 April 2017, Warsaw, Poland 
URI: https://uniwacris.uniwa.gr/handle/3000/1628
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Books / Βιβλία

CORE Recommender
Show full item record

Page view(s)

23
checked on Nov 5, 2024

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.