Browsing by Author Stavrianea, Aikaterini

Showing results 1 to 6 of 6
Issue DateTypeTitleAuthor(s)
1-Jan-2016ArticleA brand experiences' conceptual model for visitors' attitudinal loyaltyKavoura, Androniki  Stavrianea, Aikaterini 
1-Jun-2014Conference PaperCommunicating the sense of belonging to an ‘imagined community’of a destination for advertising its proposed experiences and the creation of brand loyaltyKavoura, Androniki  Stavrianea, Aikaterini 
1-Jan-2014Conference PaperEconomic and social aspects from social media's implementation as a strategic innovative marketing tool in the tourism industryKavoura, Androniki  Stavrianea, Aikaterini 
1-Jan-2015Conference PaperFollowing and belonging to an online travel community in social media, its shared characteristics and gender differencesKavoura, Androniki  Stavrianea, Aikaterini 
7-Sep-2015ArticleThe importance of social media on holiday visitors’ choices – the case of Athens, GreeceKavoura, Androniki  Stavrianea, Aikaterini 
9-Feb-2015Conference PaperSocial media's and online user-generated content's role in services advertisingKavoura, Androniki  Stavrianea, Aikaterini