Communicating the sense of belonging to an ‘imagined community’of a destination for advertising its proposed experiences and the creation of brand loyalty
Authors: Kavoura, Androniki 
Stavrianea, Aikaterini 
Issue Date: 1-Jun-2014
Conference: 2nd International Conference on Contemporary Marketing Issues (ICCMI), 18-20 June 2014, Athens, Greece 
URI: https://uniwacris.uniwa.gr/handle/3000/2939
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Conference Papers or Poster or Presentation / Δημοσιεύσεις σε Συνέδρια

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