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Anthropomorphism
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1-Dec-2022
Article
“How mAy I help you today?” The use of AI chatbots in small family businesses and the moderating role of customer affective commitment
Konstantoulaki, Kleopatra
Kastanakis, Minas N.
Rizomyliotis, Ioannis
Kostopoulos, Ioannis
Giovanis, Apostolos
