Browsing by Subject B2B

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Issue DateTypeTitleAuthor(s)
1-Jan-2017ArticleSponsoring sports teams with low media exposure: An exploratory investigation on small and medium sized B2B firmsKallandranis, Christos  Konstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Giovanis, Apostolos  Conti, Vittorio