| Authors: | Kallandranis, Christos Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Giovanis, Apostolos Conti, Vittorio |
| Publisher: | Canadian Center of Science and Education |
| Issue Date: | 1-Jan-2017 |
| Journal: | International Journal of Marketing Studies |
| Volume: | 9 |
| Issue: | 5 |
| Keywords: | B2B, Media exposure, SME, Sponsorship, Sports |
| ISSN: | 1918-719X 1918-7203 |
| DOI: | 10.5539/ijms.v9n5p77 |
| URL: | https://pdfs.semanticscholar.org/8b8c/76cdfa44187c2551b3c92bae9799679da03b.pdf |
| URI: | https://uniwacris.uniwa.gr/handle/3000/1206 |
| Type: | Article |
| Department: | Department of Early Childhood Education and Care |
| School: | School of Administrative, Economics and Social Sciences |
| Affiliation: | University of West Attica (UNIWA) |
| Appears in Collections: | Articles / Άρθρα |
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