Browsing by Subject Consideration set

Showing results 1 to 2 of 2
Issue DateTypeTitleAuthor(s)
10-Oct-2023ArticleBYOB of wine, but which one? Unveiling new boundary conditions and moderating effects for restaurant patrons' consideration set formationKonstantoulaki, Kleopatra  Magrizos, Solon  Rizomyliotis, Ioannis  Kostopoulos, Ioannis  Tran, Thi Bich Hang 
1-Sep-2021ArticleChoosing among Alternative Brands: Revisiting the Way Involvement Drives Consumer SelectivityKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kokkinaki, F.