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Browsing by Subject
Influencers
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Showing results 1 to 3 of 3
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Issue Date
Type
Title
Author(s)
1-Jan-2024
Article
Enhancing brand loyalty through LGBTQ+ influencers: a study on the impact of firm-generated content in inclusive marketing strategies
Giovanis, Apostolos
Poulis, Athanasios
Chatzopoulou, Evi
1-Oct-2018
Conference Paper
Personality Analysis of Social Media Influencers as a Tool for Cultural Institutions
Poulopoulos, Vassilis
Antoniou, Angeliki
Vassilakis, Costas
Lepouras, George
Wallace, Manolis
1-Mar-2024
Article
Social Media Influencers’ Credibility and Purchase Intention: The Moderating Role of Green Consumption Values
Rizomyliotis, Ioannis
Konstantoulaki, Kleopatra
Giovanis, Apostolos
