Authors: | Poulopoulos, Vassilis Antoniou, Angeliki Vassilakis, Costas Lepouras, George Wallace, Manolis |
Publisher: | Springer |
Issue Date: | 1-Oct-2018 |
Conference: | 7th International Conference, EuroMed 2018 |
Book: | Digital Heritage. Progress in Cultural Heritage: Documentation, Preservation, and Protection |
Series: | Lecture Notes in Computer Science |
Volume: | 11196 LNCS |
Keywords: | Cultural informatics, Influencers, Personality traits, Social media, User modeling |
Abstract: | Nowadays, more and more cultural venues tend to utilize social media as a main tool for marketing, spreading their messages, engaging public and raising public awareness towards culture. It comes to a point where the massive of content in social media makes it a tedious procedure to contact the appropriate audience, the people that would really be stimulated by cultural information. In this notion, we assume that establishing conversations of high impact can possibly guide the cultural venues to audiences that can benefit more. These conversations usually include the so called influencers, users whose opinion can affect many people on social media; the latter usually referred to as followers. In this research paper we examine the characteristics of the influencers that can affect the procedures of a cultural venue on social media. The research is done within the scope of “CrossCult” EU funded project. |
ISBN: | 9783030017613 |
ISSN: | 16113349 03029743 |
DOI: | 10.1007/978-3-030-01762-0_20 |
URI: | https://uniwacris.uniwa.gr/handle/3000/705 |
Type: | Conference Paper |
Department: | Department of Archival, Library and Information Studies |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου |
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