Personality Analysis of Social Media Influencers as a Tool for Cultural Institutions
Authors: Poulopoulos, Vassilis 
Antoniou, Angeliki 
Vassilakis, Costas 
Lepouras, George 
Wallace, Manolis 
Publisher: Springer
Issue Date: 1-Oct-2018
Conference: 7th International Conference, EuroMed 2018 
Book: Digital Heritage. Progress in Cultural Heritage: Documentation, Preservation, and Protection 
Series: Lecture Notes in Computer Science
Volume: 11196 LNCS
Keywords: Cultural informatics, Influencers, Personality traits, Social media, User modeling
Abstract: 
Nowadays, more and more cultural venues tend to utilize social media as a main tool for marketing, spreading their messages, engaging public and raising public awareness towards culture. It comes to a point where the massive of content in social media makes it a tedious procedure to contact the appropriate audience, the people that would really be stimulated by cultural information. In this notion, we assume that establishing conversations of high impact can possibly guide the cultural venues to audiences that can benefit more. These conversations usually include the so called influencers, users whose opinion can affect many people on social media; the latter usually referred to as followers. In this research paper we examine the characteristics of the influencers that can affect the procedures of a cultural venue on social media. The research is done within the scope of “CrossCult” EU funded project.
ISBN: 9783030017613
ISSN: 16113349
03029743
DOI: 10.1007/978-3-030-01762-0_20
URI: https://uniwacris.uniwa.gr/handle/3000/705
Type: Conference Paper
Department: Department of Archival, Library and Information Studies 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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