Browsing by Subject Media exposure

Showing results 1 to 1 of 1
Issue DateTypeTitleAuthor(s)
1-Jan-2017ArticleSponsoring sports teams with low media exposure: An exploratory investigation on small and medium sized B2B firmsKallandranis, Christos  Konstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Giovanis, Apostolos  Conti, Vittorio