Journal Proceedings of the 42nd Annual Conference of the European Marketing Academy (EMAC)

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Proceedings of the 42nd Annual Conference of the European Marketing Academy (EMAC)

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Results 1-2 of 2 (Search time: 0.001 seconds).

Issue DateTypeTitleAuthor(s)
11-Jan-2013Conference PaperThe effect of involvement on the stability of the consideration set across timeKonstantoulaki, Kleopatra  Kokkinaki, F. 
21-Jan-2013Conference PaperInnovative professional services: empirical evidence on the determinants of physicians’ purchase intentionKonstantoulaki, Kleopatra  Anagnostidou, Zoi  Rizomyliotis, Ioannis  Kostopoulos, Ioannis