Innovative professional services: empirical evidence on the determinants of physicians’ purchase intention
Authors: Konstantoulaki, Kleopatra 
Anagnostidou, Zoi 
Rizomyliotis, Ioannis 
Kostopoulos, Ioannis 
Issue Date: 1-Jan-2013
Conference: 42nd Annual Conference of the European Marketing Academy (EMAC), 4-7 June 2013, Istanbul, Turkey 
Book: Proceedings of the 42nd Annual Conference of the European Marketing Academy (EMAC) 
ISBN: 978-9944-380-10-2
URI: https://uniwacris.uniwa.gr/handle/3000/1162
Type: Conference Paper
Department: Department of Early Childhood Education and Care 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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