Journal Proceedings of the 36th European Marketing Academy Conference (EMAC) "Flexible Marketing in an Unpredictable World"

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Proceedings of the 36th European Marketing Academy Conference (EMAC) "Flexible Marketing in an Unpredictable World"

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Issue DateTypeTitleAuthor(s)
11-Jan-2007Conference PaperThe role of involvement, perceived differentiation and awareness set in the descriptive properties of the consideration set, in memory-based consumer decision-makingKonstantoulaki, Kleopatra  Kokkinaki, F.