| Authors: | Konstantoulaki, Kleopatra Kokkinaki, F. |
| Issue Date: | 1-Jan-2007 |
| Conference: | 36th European Marketing Academy Conference (EMAC) "Flexible Marketing in an Unpredictable World", 22-25 May 2007, Reykjavik, Iceland |
| Book: | Proceedings of the 36th European Marketing Academy Conference (EMAC) "Flexible Marketing in an Unpredictable World" |
| ISBN: | 9789979948353 9979948353 |
| URL: | https://westminsterresearch.westminster.ac.uk/item/91y96/the-role-of-involvement-perceived-differentiation-and-awareness-set-in-the-descriptive-properties-of-the-consideration-set-in-memory-based-consumer-decision-making |
| URI: | https://uniwacris.uniwa.gr/handle/3000/1262 |
| Type: | Conference Paper |
| Department: | Department of Early Childhood Education and Care |
| School: | School of Administrative, Economics and Social Sciences |
| Affiliation: | University of West Attica (UNIWA) |
| Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου |
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