Journal Proceedings of the 35th European Marketing Academy Doctoral Colloquium (EMAC) "Sustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics"

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Proceedings of the 35th European Marketing Academy Doctoral Colloquium (EMAC) "Sustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics"

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Issue DateTypeTitleAuthor(s)
11-Jan-2006Conference PaperThe role of involvement and perceived differentiation in consideration set formation and descriptive properties, in memory-based and stimuli-based consumer decision-makingKonstantoulaki, Kleopatra