Journal Proceedings of the 45th Annual Conference of the European Marketing Academy (EMAC) "Marketing in the Age of Data"

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Proceedings of the 45th Annual Conference of the European Marketing Academy (EMAC) "Marketing in the Age of Data"

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Issue DateTypeTitleAuthor(s)
11-Jan-2016Conference PaperThe effect of mental intangibility on the size of the consideration set: the moderating role of knowledgeKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis  Poulis, Athanasios  Wood, Matthew