| Authors: | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis Poulis, Athanasios Wood, Matthew |
| Issue Date: | 1-Jan-2016 |
| Conference: | 45th Annual Conference of the European Marketing Academy (EMAC) "Marketing in the Age of Data", 24-27 May 2016, Oslo, Norway |
| Book: | Proceedings of the 45th Annual Conference of the European Marketing Academy (EMAC) "Marketing in the Age of Data" |
| ISBN: | 978-82-8247-284-5 |
| URL: | https://research.brighton.ac.uk/en/publications/the-effect-of-mental-intangibility-on-the-size-of-the-considerati |
| URI: | https://uniwacris.uniwa.gr/handle/3000/1265 |
| Type: | Conference Paper |
| Department: | Department of Early Childhood Education and Care |
| School: | School of Administrative, Economics and Social Sciences |
| Affiliation: | University of West Attica (UNIWA) |
| Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου |
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