The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge
Authors: Konstantoulaki, Kleopatra 
Rizomyliotis, Ioannis 
Kostopoulos, Ioannis 
Poulis, Athanasios 
Wood, Matthew 
Issue Date: 1-Jan-2016
Conference: 45th Annual Conference of the European Marketing Academy (EMAC) "Marketing in the Age of Data", 24-27 May 2016, Oslo, Norway 
Book: Proceedings of the 45th Annual Conference of the European Marketing Academy (EMAC) "Marketing in the Age of Data" 
ISBN: 978-82-8247-284-5
URI: https://uniwacris.uniwa.gr/handle/3000/1265
Type: Conference Paper
Department: Department of Early Childhood Education and Care 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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