Journal Journal of Strategic Marketing

Name
Journal of Strategic Marketing

Journals Publications
(All)



Results 1-2 of 2 (Search time: 0.002 seconds).

Issue DateTypeTitleAuthor(s)
11-Jan-2020ArticleApplying FCM to predict the behaviour of loyal customers in the mobile telecommunications industryKonstantoulaki, Kleopatra  Poulis, Athanasios  Rizomyliotis, Ioannis  Kostopoulos, Ioannis  Giovanis, Apostolos 
27-May-2014ArticleHow to reduce the negative impact of customer non-compliance: an empirical studyRizomyliotis, Ioannis  Kostopoulos, Ioannis  Gounaris, Spiros