Journal 4th International Conference on Contemporary Marketing Issues ICCMI

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Journal Description

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4th International Conference on Contemporary Marketing Issues ICCMI

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Issue DateTypeTitleAuthor(s)
11-Jan-2016Conference PaperThe effects of brand identity on loyalty in online retailing: the role of value, satisfaction, trust and commitmentGiovanis, Apostolos  Athanasopoulou, Pinelopi