| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Konstantoulaki, Kleopatra | - |
| dc.contributor.author | Rizomyliotis, Ioannis | - |
| dc.contributor.author | Kostopoulos, Ioannis | - |
| dc.date.accessioned | 2024-02-26T06:53:58Z | - |
| dc.date.available | 2024-02-26T06:53:58Z | - |
| dc.date.issued | 2017-06-28 | - |
| dc.identifier | google_scholar-yyQZj_QAAAAJ:d1gkVwhDpl0C | - |
| dc.identifier.isbn | 978-3-319-58783-7 | - |
| dc.identifier.other | yyQZj_QAAAAJ:d1gkVwhDpl0C | - |
| dc.identifier.uri | https://uniwacris.uniwa.gr/handle/3000/1159 | - |
| dc.description.abstract | The traditional B2B marketing communication channels have faced a decline during the economic recession and after the evolution of the digital era. Still, they continue to signify a large share of B2B marketing communication budgets globally. In light of this seeming situation, the authors make an attempt to portray the current B2B media landscape, suggesting that print media may be losing ground to digital tactics, but still represent an important part of the marketing communication mix. Moreover, the chapter offers implications for marketing communication managers and for publishers of trade journals in the B2B sector. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Springer International Publishing | en_US |
| dc.relation.ispartof | Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times | en_US |
| dc.source | Business-to-Business Marketing Communications: Value and Efficiency …, 2017 | - |
| dc.subject | Traditional media | en_US |
| dc.subject | Digital media | en_US |
| dc.subject | B2B publishers | en_US |
| dc.title | The Current Media Landscape in Business-to-Business Markets | en_US |
| dc.type | Book Chapter | en_US |
| dc.identifier.doi | 10.1007/978-3-319-58783-7_3 | en_US |
| dc.relation.dept | Department of Early Childhood Education and Care | en_US |
| dc.relation.faculty | School of Administrative, Economics and Social Sciences | en_US |
| dc.identifier.spage | 23 | en_US |
| dc.identifier.epage | 31 | en_US |
| dc.collaboration | University of West Attica (UNIWA) | en_US |
| dc.subject.field | Social Sciences | en_US |
| dc.journals | Subscription | en_US |
| dc.publication | Peer Reviewed | en_US |
| dc.country | Greece | en_US |
| item.cerifentitytype | Publications | - |
| item.languageiso639-1 | en | - |
| item.openairetype | Book Chapter | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.fulltext | No Fulltext | - |
| item.grantfulltext | none | - |
| crisitem.author.dept | Department of Early Childhood Education and Care | - |
| crisitem.author.dept | Department of Business Administration | - |
| crisitem.author.faculty | School of Administrative, Economics and Social Sciences | - |
| crisitem.author.faculty | School of Administrative, Economics and Social Sciences | - |
| crisitem.author.orcid | 0000-0002-0481-3637 | - |
| crisitem.author.orcid | 0000-0002-3516-0050 | - |
| crisitem.author.parentorg | School of Administrative, Economics and Social Sciences | - |
| crisitem.author.parentorg | School of Administrative, Economics and Social Sciences | - |
| Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου | |
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