| Authors: | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis Andrianatou, V.M. |
| Publisher: | Global Marketing Conference, 19-22 July 2012, Seoul, Korea |
| Issue Date: | 1-Jan-2012 |
| URL: | https://westminsterresearch.westminster.ac.uk/item/8z8z7/the-impact-of-promotion-background-colour-on-attitude-and-behavior |
| URI: | https://uniwacris.uniwa.gr/handle/3000/1165 |
| Type: | Conference Paper |
| Department: | Department of Early Childhood Education and Care |
| School: | School of Administrative, Economics and Social Sciences |
| Affiliation: | University of West Attica (UNIWA) |
| Appears in Collections: | Conference Papers or Poster or Presentation / Δημοσιεύσεις σε Συνέδρια |
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