DC FieldValueLanguage
dc.contributor.authorKonstantoulaki, Kleopatra-
dc.contributor.authorRizomyliotis, Ioannis-
dc.contributor.authorUkpabi, Dandison-
dc.contributor.authorKostopoulos, Ioannis-
dc.contributor.authorLopez, Carmen-
dc.date.accessioned2024-02-26T10:41:09Z-
dc.date.available2024-02-26T10:41:09Z-
dc.date.issued2014-
dc.identifiergoogle_scholar-yyQZj_QAAAAJ:9yKSN-GCB0IC-
dc.identifier.isbn78-84-370-9453-3-
dc.identifier.otheryyQZj_QAAAAJ:9yKSN-GCB0IC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/1167-
dc.description.abstractUsing empirical data from the Nigerian mobile telecommunication sector, this study attempts to model the antecedents of customer loyalty in an emerging market context. This study’s contribution stems from the simultaneous investigation of the effect of perceived service quality, perceived value, customer satisfaction and trust on customer loyalty. Data referring to 250 subscribers were analysed to examine the aforementioned interactions and according to results all tested variables had a significant positive effect on loyalty, except perceived value. Trust was found to best predict customer loyalty. Based on these findings, the authors suggest implications for managers in the mobile telecom industryen_US
dc.language.isoenen_US
dc.relation.ispartofProceedings og the 43rd Annual Conference of the European Marketing Academy (EMAC)en_US
dc.source43rd Annual Conference of the European Marketing Academy (EMAC), 2014-
dc.subjectLoyaltyen_US
dc.subjectSatisfactionen_US
dc.subjectTrusten_US
dc.titleAntecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecommunications Sectoren_US
dc.typeConference Paperen_US
dc.relation.conference43rd Annual Conference of the European Marketing Academy (EMAC), 3-6 June 2014, Valencia, Spainen_US
dc.relation.deptDepartment of Early Childhood Education and Careen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.linkhttps://westminsterresearch.westminster.ac.uk/item/q0yxx/antecedents-of-customer-loyalty-in-emerging-economies-an-empirical-study-in-the-nigerian-mobile-telecommunications-sectoren_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeConference Paper-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
crisitem.author.deptDepartment of Early Childhood Education and Care-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0002-0481-3637-
crisitem.author.orcid0000-0002-3516-0050-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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