| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Konstantoulaki, Kleopatra | - |
| dc.contributor.author | Rizomyliotis, Ioannis | - |
| dc.contributor.author | Kostopoulos, Ioannis | - |
| dc.date.accessioned | 2024-02-26T14:14:57Z | - |
| dc.date.available | 2024-02-26T14:14:57Z | - |
| dc.date.issued | 2017-06-28 | - |
| dc.identifier | google_scholar-yyQZj_QAAAAJ:IjCSPb-OGe4C | - |
| dc.identifier.isbn | 978-3-319-58783-7 | - |
| dc.identifier.other | yyQZj_QAAAAJ:IjCSPb-OGe4C | - |
| dc.identifier.uri | https://uniwacris.uniwa.gr/handle/3000/1179 | - |
| dc.description.abstract | This chapter serves as an introduction to the role of B2B marketing in today’s business environment and stresses out its importance in the contemporary economy. In this context, the authors evaluate the role of marketing communication and refer to its growing importance in B2B area. This chapter also highlights the differences between way B2B and B2C markets and describes the way businesses operate and communicate in these markets, respectively. Finally, they delve into the particularities of B2B marketing and promotion, which they attempt to clarify with the use of examples. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Springer International Publishing | en_US |
| dc.relation.ispartof | Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times | en_US |
| dc.source | Business-to-Business Marketing Communications: Value and Efficiency …, 2017 | - |
| dc.subject | Business-to-business marketing | en_US |
| dc.subject | Differences between B2B and B2C | en_US |
| dc.subject | B2B marketing significance | en_US |
| dc.title | The Significance of Business-to-Business Marketing | en_US |
| dc.type | Book Chapter | en_US |
| dc.identifier.doi | 10.1007/978-3-319-58783-7_1 | en_US |
| dc.relation.dept | Department of Early Childhood Education and Care | en_US |
| dc.relation.faculty | School of Administrative, Economics and Social Sciences | en_US |
| dc.identifier.spage | 1 | en_US |
| dc.identifier.epage | 12 | en_US |
| dc.collaboration | University of West Attica (UNIWA) | en_US |
| dc.subject.field | Social Sciences | en_US |
| dc.journals | Subscription | en_US |
| dc.publication | Peer Reviewed | en_US |
| dc.country | Greece | en_US |
| item.cerifentitytype | Publications | - |
| item.languageiso639-1 | en | - |
| item.openairetype | Book Chapter | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.fulltext | No Fulltext | - |
| item.grantfulltext | none | - |
| crisitem.author.dept | Department of Early Childhood Education and Care | - |
| crisitem.author.dept | Department of Business Administration | - |
| crisitem.author.faculty | School of Administrative, Economics and Social Sciences | - |
| crisitem.author.faculty | School of Administrative, Economics and Social Sciences | - |
| crisitem.author.orcid | 0000-0002-0481-3637 | - |
| crisitem.author.orcid | 0000-0002-3516-0050 | - |
| crisitem.author.parentorg | School of Administrative, Economics and Social Sciences | - |
| crisitem.author.parentorg | School of Administrative, Economics and Social Sciences | - |
| Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου | |
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