The Balance Scorecard (BSc) constitutes one of the most important tools developed in recent years supporting
the strategic planning and change management of large firms and organisations. The main advantages of BSc
are that: a) provides a multi-dimensional measurement system for organizational success based on the four
pillars (Financial, Customers, Internal process and Learning and Innovation) which are further analysed in
objectives, indices, goals and actions, b) supports the linking of the four pillars with the strategic vision and
business goals, c) a value system of indices is developed aiding the top management to track the achievements
according to the desired progress. This research work presents the utilization of the Multicirteria Decision Aid
WAP method into the BSc in order to identify priorities of the objectives expressed in weight vectors at each
BSc level. The WAP method could estimate robust weight vectors in regards with the preferences of the
Decision Maker (DM), requiring limited preference information and utilizing Linear Programming techniques.
The proposed enrichment of the BSC method with weight vectors from the WAP method has advantages since:
a) the preferences of the DM according to the strategic goals are taken into consideration, b) provides flexibility
to handle the changes process while can be adapted according to the DM attitudes, c) enriches the rationality of
the value system while the weights vectors are reflecting the DM preferences eliminating the arbitrary, d)
supports the decision making process for the appropriate action plan selection to be adopted increasing the
effectiveness of the change management. The proposed methodological adaptation of the BSc is illustrated
through a real world case study concerning a large firm which is attainting to expand in other international
markets