Retail customers’ satisfaction with banks in Greece: a multicriteria analysis of a dataset
Authors: Drosos, Dimitrios 
Gkika, Eleni 
Tsotsolas, Nikos 
Komisopoulos, Faidon 
Skordoulis, Michalis 
Kyriakopoulos, Grigorios 
Issue Date: 1-Apr-2021
Journal: Data Brief 
Volume: 35
Keywords: Banking sector, Customer satisfaction, Multicriteria satisfaction analysis, Retail banking
Abstract: 
The aim of this article is to present data concerning customers’ satisfaction with the 4 systemic banks operating in Greece. Today, the market share of these banks is over 95%, as the economic crisis of 2010 has led to structural changes in the banking industry of the country. At the same time, the conditions created by the COVID-19 pandemic will potentially lead to additional changes such as a more intensive use of alternative networks. To collect the research data, 5,018 questionnaires have been responded by retail customers of the 4 systemic banks operating in Greece during the period between June 2017 and June 2019. The criteria used to determine customers’ satisfaction with the 4 systemic banks of banks concern products and services, branch network, staff and customer service. Τhe collected data have been analyzed using the Muticriteria Satisfaction Analysis (MUSA) method. The results of the MUSA method provide several evidence that can be taken into account during the strategic development process of any organization including banks.
ISSN: 2352-3409
DOI: 10.1016/j.dib.2021.106915
URI: https://uniwacris.uniwa.gr/handle/3000/1692
Type: Article
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

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